Insights Into Successful Marketing Strategies

DEDICATION to Success, Reputation, Client’s  COMMITMENT to Partnerships, DETERMINED to Achieve,  PASSIONATE about our Abilities, GOAL ORIENTED.”

Working as an independent woman in marketing, you don’t have to imaging how much harder I am on myself, when it comes to my brand representing another.  I am happy to share this information with you. There’s so much detail that goes into strategizing successful digital campaigns that are real, relevant and repeatable. It’s not about posting some pics, splashed with a few blurbs and hoping that it goes viral or even seen for that matter (Facebook makes it hard for post to be seen organically). There are genuine strategies, planning and implementing – that all combine to make these campaigns convert into results our clients are hoping for.

Its almost impossible to be able to track results from any social media related interactions – including blogs, Facebook and other social platforms, emails, etc. I’ve worked closely with brands that have their own tracking methods – who supplied me with the necessary codes or snippets – and, well,  the rest is history.

I personally enjoy “reach, engagement and demographics” – as these seem to highlight the most impactful and important metrics when it comes to reporting to clients. These results can really display a campaign’s strengths, weakness, opportunity and threats. I’m allowed to survey and research – study if you will – the targets,  so that I can better understand how to satisfy their needs, wants and preferences. It eliminates irrelevant content and information being published, wasted time and anything else that can be avoided. These all can negatively impact a campaign’s lifecycle. 

Marketing and ROI goes hand in hand – and any successful marketer will tell you that there are certain aspects that cannot be ignored; such as metrics/ROI (Return on Investments). If you cannot measure your campaign’s results – how are you to know if it is successful or not?

Insights, ROIs and the likes are all our friends. They come off very intimidating, but I promise you…with a little guide and explanation, your clients are going to love getting reports. At worst, its an invaluable measurement tool.


Recognition – Through creative strategies and creative innovations – Queens of Virtue PR thrives at establishing relations and building networks to mass broadcast


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